Does it matter to you where the writer lives? (i.e., do they have to be
in Los Angeles?)
No. With faxes, modems and airplanes a writer can live anywhere. It helps
if the agent is LA based, but not mandatory. The writer for the ABC project
I spoke of earlier is NY based and has a NY agent, proving that there are
no absolute rules. This is a writer from my (massive) notes on writers whom
I last read four years ago and couldn't locate several times in the past.
If you are a member of the WGA and notify them, particularly if you change
agencies, an agent can always be contacted based on the Guild Referral.
This writer was finally listed and I was able to contact the NY agent. I
read two more scripts from this writer after selling the project (June 4)
and locating the writer. We had a phone conference and I got network
approval today (July 3) with the only remaining matter being the business
of the payment which will be worked out between the agent and our company
business affairs negotiator. The network, the writer and I have said yes.
The rest is out of my hands.
The network will travel the writer if
necessary (WGA requires First Class Air Travel and per diem) for research
(on true stories) as well as if the writer's presence is necessary at a
network meeting. I couldn't be happier about believing this writer will
write a script that will get the film made. By the way, the project was
pitched to the network March 24, bought June 7 and the writer approved July
3. This is the quickest this process has ever moved for me at each of those
steps. The story is a fictional piece, so there will be no research travel
involved; the only travel may be for notes meetings, which probably won't
be necessary.
I will probably speak to the writer on the phone a few
hundred times during the development process, which per WGA allows for the
writer to turn in a story, revised story, first draft, two revisions to the
draft and a production polish. (These steps usually have payments schedules
based on the overall price agreed on for the writer. Writers are given
bonuses if the film is made, which is frequently much larger if they write
the script on their own [aren't rewritten]. By the way, a "writer" may be two
[or I suppose more] people who write as a team.) These are the formal steps;
the writer will probably be asked to address production company notes
throughout the process. I rarely ask for more than one pass between steps
and most of what I ask for is minor. With this much in the process, if
we're far afield, someone (usually me) has not done their job very well.
The most important step for me is the story since that's the blueprint; one
can only hope that the producer and the network have picked a writer whose
characters and dialogue work. The story is the structure, and I take that
step extremely seriously.
Back to the questions
How easy is it for new writers to break into writing MOWs?
Every writer breaks in at some point, and it's never easy. "Talent" is
obviously necessary. Someone who can make a difference must believe your
writing is practical and worth producing. Figuring out how to move your
work into consideration is the secret of succeeding. I cannot overemphasize
the need for writers to figure out the business of the business and how to
be perceived as someone with whom people want to work. Perception is
everything and reputations are difficult to make and too easy to destroy.
Everyone should remember that, in a business of purely subjective tastes, it
is important that a person dedicate themselves to working for the long-run.
Back to the questions
What about book adaptations for something like Hallmark Hall of Fame? Do
you look at those as MOWs or something else? Does your work include
mini-series?
Books can be great sources for movies. I have done some very faithful book
adaptations and some that were very liberal. I felt SBTL was extremely faithful
to the book's theme but extremely liberal with respect to the book's lack
of story. I once developed a film based on an airport thriller in which we
abandoned everything but the basic concept of the book. I loved that film;
it was pure cheese but we all felt like we were making fondue and it did
extremely well (first-time writer, by the way).
I think if you don't like
the massive variety offered within the form of MOWs, you can burn out
quickly. I love being able to adapt Tennessee Williams, while doing a
sleaze-filled biography, an issue film and a thriller simultaneously. I
think MOWs are what is left of the anthological series in the early days of
the medium (Playhouse 90, Omnibus, etc.) and love the speed, variety and
possibilities in the process.
Personally, I don't like the mini-series form
very much; it has evolved in the past ten years into something highly
different from what it started as. (If you ever go to a mini-series
screening, you may come to believe, as I do, that the human anatomy was not
meant to withstand uninterrupted long-long-form.) I have worked in them, and
am currently trying to set up a 4-hour story. In practice and technique it
is very similar to an MOW. The biggest issue in a mini-series is
PROMOTABILITY. Is/are the star/stars, the concept, the story big, enormous,
huge enough to get people to commit to multiple nights of viewing? Will
part one generate must-see discussion at work the next day? Structurally it
is two (or more) two-hour movies linked together by story.
A network TV
movie is a structurally mandated form: 100-105 pages, seven act breaks each
of which is no less than 10 pages. The first three acts usually play in the
first hour, with the critical Act Three break occurring near the hour
break. Act One is set-up on character and introduction of problem. Act
Three Break is the ultimate crisis and Act Seven is resolution. Each of the
acts must end in a way that make it difficult for the audience to leave the
program (classic cliffhangers, if you will, the more story and less
psychologically driven, the better). The bulk of what sustains the rest of
the film is story - event, not exposition.
There is a single obvious
explanation for the fairly rigid TV movie structure: COMMERCIALS. From a
business point of view, TV is commercial programming interrupted by program
content. The money is made by advertisers reaching the best target audience
for their product. That is a reality of TV - if you are offended by the
reality, this is not your business; accepting reality is the first step in
creating success. It is not to say that artists can't exist in this
climate, but there's no point writing a TV film in three or nine acts or
one that is 80 or 120 pages in length. It won't get made.
A TV movie will
run about 91 minutes (depending on the network, but the length is specific
to the second). At roughly a minute per page, there is enough lean in 100-5
page script to make a tight film. The art of TV movies is accepting the
givens and making the best content you can within the form. If you want to
write them, start watching them. Form must be observed. You need to learn
the form and watch how some films make it work and how some don't. (I've
always felt the worst films give the best advice because it's easier to
articulate what didn't work than what did. Good art is seamless. Bad art is
obvious.)
Back to the questions
Are MOW pitches to networks more common from agents or from producers?
How often are pitches from writers entertained?
Producers pitch more than anyone. Agents may pitch an arena ("eating
disorders", "euthanasia", "black market babies" are all arenas because they
are general topics rather than specific stories) but the project, if the
network is interested, will not be pitched without a producer in the room
probably telling it in a story form: (e.g., "a family straining to keep
together, each with a secret in which at the end of the first act the
perfect daughter reveals to the audience she is bulemic. At the hour break
the parents have decided to divorce and she is hospitalized. By the film's
conclusion she is struggling with the chronic disease and having to accept
the fact that her parent's marriage was dysfunctional, her father comitted
adultery and her mother developed a drinking problem but she can still love
them for their other strengths." [In TV terms, that pitch is fairly complete -
Acts I, III and VII have been outlined]). An agent may have brought the
producer into the picture after clearing the arena with the network and
putting in a star to help motivate the sale. Usually an agent pitch is
aimed at finding out about the desirability of a package. Pitches from writers
are entertained rarely, and usually because the network wants to be in
business with that writer and have asked them to come in and pitch for a
picture that will be made by the in-house production company. That is rare,
though. Mantra: MOWs are a producer's medium.
Back to the questions
What makes an idea saleable to a network?
There is only one reason why a network will buy an idea: they believe they
can get an audience with it. It is a business of opinions. No one IS right.
The network GETS TO BE right. Accepting that is a major requirement in the
business.
A great idea should never be given up, even if the network doesn't
buy it. Timing is everything and the ability to nourish an idea into a sale
is a great pleasure, whether it's by finding the piece of casting that
makes it a sale, or developing the script that has to be made. I never let
go of a story I've put together, even if the rights have expired. I'll go
back to the people if I believe in it. I think (who knows?) I'm on the
verge of selling something at a Network that passed on it two years ago.
Why? Because a movie that they had in development, and which they felt was too close
to my idea, did well. Suddenly they may want another. I'm working it through
with my executive (relationships are extremely important) to make it work
for this buying climate. I went back to the person whose true story this is
and asked to have my option reactivated. This person was more than willing.
S/he (never discuss what might be happening, sorry) liked the way they were
treated, appreciated my efforts the first time out and wasn't out marketing
their story.
As with any business of taste, sales may be determined by a
million non-identifiable and impossible to anticipate factors, including
the track record of the salesperson, the salesperson's passion for the
project, the buyer's need for the project, etc. When I was a buyer (network
executive) someone sold me an idea by faking a TV Guide ad complete with
faux but practical casting. The movie was apparent in the pitch, the clever
device made me see how easy it would be to market the film. It got made
(first time writer, again, thank you) and we had a better cast than the TV
Guide mock ad. Both are framed next to each other here. I had dinner with
my current executive at NBC (who used to be my assistant - it's a business
of relationships) who told me they had just bought a film based on a fake
TV Guide ad. ("The more things change...") I hate cute pitches, but there
is a belief in programming that if it can't be sold in a single easy-to-grasp image, it won't be bought by the viewers. "High Concept" is a term
which has been misappropriated to suggest jiggle or exploitation films.
Network television movies, in general, tend to be a "High Concept" medium
because it's an up-and-over proposition, by which I mean the momentum gets
going and it quickly moves through the process and is over. No tracking of
weekly box office stats, no reapproaching the promotional campaign, it's
done when it airs which is, relative to many other commercial arts,
relatively soon after it has been put into active development. That's why the idea must be simple to get. The
audience gets one chance to tune in to a MOW. Promotion is limited to TV
Guide loglines, print ads in TV Guide or daily newspapers or Sunday TV
supplement magazines, rare radio spots, and of course lots of on-air promo
for a week. If you don't "get" the movie (and want to watch it) it's over for
everyone involved at 11:00 the night it airs. The concept has to sell
itself.
Whether the film delivers on the concept is a separate matter. You
have to find a way to say to the network that they can sell the piece in the
first place. The more you convince the network they can sell to an audience
they can deliver, the more likely you are to sell.
Back to the questions
Can an idea be sold on the basis of a certain star or director's interest in
the script?
Stars more than directors. Another mantra: people do not tune in for the
execution. Quality, in my opinion, will bring them back to the network next
week, but they don't tune in to see the elements of the production. There
are very few directors who will bring in a TV audience. Steven Spielberg
would, and occasionally a feature director will do a TV film (particularly
on the pay-per-view or cable stations, which promote the prestige level). When a
feature director does a TV film, the promotion frequently focuses not
necessarily on the director's name but on the most popular credit, e.g.,
"From the Director of..." (The hugely successful promotion for "Peter
Benchley's 'The Beast'" relied on reminding the audience of "Jaws" in every
moment of its promotion; my favorite being, "It's 20 years later and it's
STILL not safe to go in the water.")
A TV star is a risky business and can
be like attaching the wrong writer at the right network. NBC, for instance,
is contractually unable to air a Candice Bergen film on Monday at 9,
because network series stars are forbidden from airing in competing programming. To do a Candice Bergen film, for instance, NBC cannot choose to
air it on their normal Monday movie night because that would be in
competition with "Murphy Brown". Programming flexibility is a huge
requirement at the networks and they have to be willing to concede half of
their movie schedule in order to air a film with Bergen. She's such a big
star, they probably would, but in general the networks don't like to have
their hands tied with respect to scheduling. (One network played dirty pool last year by scheduling a broadcast
of a series on an atypical night to prevent an MOW from being played
because of the star's contractual obligations.)
Also, because TV is
cyclical, a star attachment is good when the show is hot, but when the show
is no longer valid the star attachment may kill the film. There's a star
at a network whose show had a promising start and someone wisely attached
the star to a film at that network. When the show started to tank while the
script got quite good, it looked problematic. The network had a problem as
well. Scheduling is competitive and they didn't want to announce the
imminent cancellation of the series which was now on life support.
Ultimately the producer had to make Solomon's choice by losing the
star, who had also been attached as a producer, in order to get the film
made. (Producer's fees are budget items. Networks divide the money they give
for a film in different ways, but essentially offer the same amount of
money no matter what. Extra producers will cost more money and the networks
want to see the money on the screen as much as possible. Those fees,
theoretically, come from the production company's profits for owning the
film and go to the other producers they bring on board.)
There are people thought of as
perennials whom you still can't count on. One network's highest rated star
was unable to sustain interest as an MOW star; nevertheless, the network had made a
Pay Or Play (POP) commitment with the star, meaning they had to pay the star
for a certain amount of MOW performances at increasing increments for each
year of the series whether the movies were made or not. It was cheaper to
pay the star off than to lose the revenue - but it wasn't cheap. And it
wasn't great for the network's talent relations either.
Feature stars do
not always translate into TV events. Jessica Lange, Alec Baldwin, John
Goodman and Diane Lane could not deliver a large audience to "Streetcar
Named Desire" this year. Despite the success of Bette Midler in "Gypsy", the subsequent failure of "Bye Bye Birdie" has made it much harder
to sell a musical (although I
suspect everyone can come up with several reasons why the two films were
neither analagous nor comparable). I heard, but don't know for a fact, that
Steve Martin in "The Music Man" (I would have watched) was passed on; I
couldn't get anyone interested in Glenn Close and Angela Lansbury in "A
Little Night Music" (conceptually, no one encouraged me to go out and make
it happen: "Too period, too obscure...") "Mame" has reportedly gone away
because the one star they wanted decided not to do it and they couldn't
find an acceptable replacement, etc. The first failure of an "Epic"
attempting to imitate the success of "Gulliver's Travels" will make that
genre a tough one to get going again. That's why the business tends to be
cyclical. ("Nobody knows anything" is the mantra in William Goldman's
wonderful "Adventures in the Screen Trade"; I also like the philosophy that
"Failure is an orphan, but success has many fathers.")
Back to the questions
What's the total page count for a MOW script? Where do the act breaks fall?
Answered above: 100-105 pages (coming down because of increasing commercial
time). Seven Acts. First Hour: Acts 1-3, Second: 4-7. No act less than ten
pages. Act Seven traditionally the shortest. First Act traditionally the
longest. Major event: Act Three (as in "Don't touch that dial at 10:00").
Act One: set-up on characters and introduction of crisis (around page
20-25) Acts Two, Four, Five and Six: Story, story, story. Act Seven: Wrap
it up. The basic TV Movie premise: They were just like you and me until...
(This is changing but the notion of ordinary people in extraordinary
circumstances is a time-tested formula for MOWs)
Back to the questions
As a MOW producer, do you care whether a script comes to you in feature
film (i.e., 3 act) or MOW form? Can a screenplay structured as a feature be
successfully turned into a MOW?
I've discussed submission process and the low probability of finding a
script that works. Sad but true, most (but certainly not all) TV movies are
concept generated and specifically developed for the medium. So it's possible
but unlikely. Good writing, I'm pleased to believe, is forever. I've made
quite a few feature scripts as TV movies, but never cold - they had to be
rewritten for Act breaks, and usually softened for standards. (Most feature scripts that find their ways into the TV market are high
concept films [or "concept driven"] and, as features, were probably harder
driven with respect to sex, language and violence than television is
willing to accomodate. In addition, to get a feature film to the network,
it is frequently attached to a star who makes sense for the buyer. All of
these issues, in addition to the network's concerns for story, structure
[gotta find a place for those act breaks] and dialogue, require rewriting.)
Back to the questions
What makes one story right for TV and another right for feature film?
Or do you draw such distinctions?
I don't make the distinction for features since I don't play in that
ballpark, but I know that most TV movies are made for a predominantly
female audience (while I believe marketing of feature films is
predominantly male-directed). Fox is aggressively making films for male
audiences, but realities of budget and comparability to feature action
means that the best script for TV is much more character than action
driven. It's not to say that there aren't action or special effects films,
but the average TV movie budget is under 3 million dollars and it's hard to
compete with "Eraser" or "Twister" at a small percentage of the budget.
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